In this world of instant gratification we sometimes miss out on the big picture.  For our clients Search Engine Optimization or SEO, is often looked up on as a tool to give a 'boost' in sales by showing up in the top spots in Google, Yahoo and Bing.com searches.  But the bigger picture is really a solid web marketing program with SEO that will continually bring in customers.  Today we will take a closer look at Anjan Gupta Architects, who have been utilizing the KolWeb SEO program for over an year.

SEO Launch:  At the start of the SEO program, KolWeb focused on the high impact keywords, such that the Anjan Gupta Architects website would show up in the critical searches that would lead to sales.  These keyword phrases would be geographic and domain expertise-related such as Kolkata Architects, Calcutta Architects or Kolkata Interior Designers, Calcutta Interior Designing.  With these keyword phrases the website would achieve a solid base from which various combinations could be further developed.

SEO Development:  After achieving success at the SEO Launch, it is important to build on the foundation that was laid.  Many companies make the mistake of moving on to other marketing initiatives without fully developing their SEO program.  In order to develop a solid base in SEO, the website should be (1) show up in the top rankings in all the major search engines  (2) show up in a variety of keyword combinations.  With the Anjan Gupta Architects website, after the initial success, KolWeb ensured that both these factors were incorporated into the SEO Program, which led to a wider audience not just in sheer volume but also in geographical reach.  So instead of just inquiries originating locally, they soon were receiving inquiries from throughout the world - that is the power of the internet and the power of Search Engine Optimization.

Continuous Improvement:  Search Engine Optimization is a dynamic field, with search algorithms constantly changing among the major search engine players and new competition competing for the top spots.  By continually maintaining the top rankings and then add new keyword phrases to the mix, a company can improve upon their rankings and reach more prospects.