Increase Sales through Web | Internet Sales Consultant

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IS YOUR WEBSITE SAFE?

With the increase in 'hacking' or 'web attacks', now more than ever it is vital that your website and data are protected. KolWeb Advanced Web Security ensures that the latest web technology is deployed to safeguard your website.

Learn more about KolWeb Advanced Web Security today by emailing us at info@kol-web.com

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How to Increase Sales

Online sales will continue to be an important method to increase sales for your company. There is no denying that the online sales trends will continue even in this present downturn. So what does it mean for your company? Well one thing is - it doesn't mean that you need to sell products online, but what it does mean is that your company should have a solid website that is searchable on the internet. As internet users increase your potential customers will search for you on the internet and once they find you they will expect the pertinent information appearing on your website.That's where KolWeb comes in - with our focus on increasing your sales through the internet we will formulate the optimal solution for you to maximize your sales potential on the internet.A first step is always evaluating your existing web design and making sure it matches the 'brand' or 'image' that your want to project to your customers OR create a brand new website or flash website to promote your products and services.The next step is to tailor an online marketing program that will meet your sales goals. KolWeb uses a multi-prong attack to increase your exposure on the internet. KolWeb also integrates the internet marketing program into the overall marketing program. To find out more on how KolWeb can generate sales for you, either email us at increasesales@kol-web.com, or click on the Sales Generator Assessment on the home page of the website.

KolWeb Launches 'Increase Sales Blog'

KolWeb is pleased to introduce its new web blog - Increase Sales Blog. This Web Blog has been created to interact with businesses throughout the world in regards to increasing sales through the web. Focusing on various aspects of sales and the internet, the blog will post a wide range of articles including: leveraging sales through the internet, the latest in multimedia, cost-saving through web applications and more

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Managing your Business from a Web browser

With the advent of so many low cost/high performance development tools today, there is no limit to how far "Web Development" can leverage your business to achieve greater levels of success.

Like Wayne Gretzky has done for hockey and Roger Federer for tennis - the Microsoft .Net platform is bringing to light the potential of Website Development. The media attention that .Net has gained is shining the light of awareness not just on Microsoft but also on a growing number of applications in and outside the Microsoft platform.

These affordable development tools are available worldwide and will allow businesses: small, medium and large to manage their companies through their Web browser.

CONSUMER MANAGEMENT - which was once considered a static web site for marketing purposes only now explodes into Lead generation system development, "Web soft shop" before you buy strategies, clustered small town applications, regional/national/global SEO strategies.

FRONT-OFFICE processing which will now go far beyond CRM to becoming an integrated suite of tools that factor the likes of Branding, Marketing, Sales and Customer service integration.

BACK-OFFICE support systems considering - Social Management tools, environmental, purchasing, methodology/best business practice, risk management, project management, continuous improvement, lean and six sigma, safety & security modules, applications support, engineering and accounting.

PRODUCTION/GROW operation applications - such full scale web integration to legacy and dedicated controllers.

WEB-LOGISTICS solutions dealing with all facets of supply chain management from shipping, receiving and distribution services, and beyond.

The time has come for Affordable Web Development - Serving up your business through a Web Browser!

Web Development is Now Truly Global
For a long time the term globalization was thrown around as a reality. That reality has
come to fruition, at least in the web and software development sphere. In the short span
of three years, KolWeb has been able to acquire customers throughout the world, from
California to New York and Chicago to Miami, large cities in Canada such as Calgary,
Windsor, Toronto and Montreal. Europe has also been part of the global dynamic with
customers in the United Kingdom and Greece.
So what is really happening here? Globalization is really breaking down barriers such
that the best resources can be found at the best cost advantage, and that companies will
search the Internet for the companies that can provide both.
Overall standards of living will be improved, efficiencies will be gained, and creativity
and knowledge will be sparked throughout the world.

Design Matters!

Design matters - that is the basic premise that KolWeb believes in 100%. Your website is the gateway for the world to see what you stand for, what you represent, what are your products and services, and most likely the very first impression for your customers.So when you are having your web site designed you have to make sure that the design not only meets your internal requirements, but more importantly meets YOUR customer’s requirements. KolWeb designs your web site based on YOUR customer! KolWeb conducts a thorough Customer Analysis, and develops a Customer Profile – which is a complete understanding of your customer. The website design then fully accounts for the customer profile.Now several factors play in creating the optimal web site design. The web site can be looked at in several ways - the design, functionality and technology. When designing the website the proper blend of technology and creativity has to occur - we always come back to the same questions for every design element - Does this meet your customers requirements? Will this obtain new business? Will this help you define your brand? Asking these questions will further refine the site to suit your customer .Now on the functionality aspect we have to look at the customer profile in order to ensure that the website is working in the way the customer needs it to work . For Heart-Scan, a premier cardiac center in London, England, required a redesigned web site. Our very first step was to conduct an in-depth customer profile. By doing so several implications arose. For example, the average age of the web user was in the 45 to 65 range, this meant that the font size, the screen colors, the layout, all had to be adjusted to the web user’s profile. This is a very simple, straightforward example, but a powerful example to show how the design of the web site impacts your customer.Functionality - again using the Heart-Scan web site as an example of functionality. Given the profile of the web user this led to a simple and powerful and effective menu design. The menu designed for the web site was standard on every single page of the web site and did not require extensive clicking to get to that sub folders. This made it easier for the web user to get the exact information that they need without having to go to different pages to find that information, and not having to go back and forth with the browser.Finally technology can be good and it can be bad but it all depends on how you use it for your designs. A simple example would be a flash web site design. On one hand flash designs are attractive, interactive and visually appealing. A drawback though is that often because the size of the file the web pages can take time to load. If loading time is a factor KolWeb provides the solution of: an optimal compromise which is creating a regular HTML site but putting objects in the site such that a high tech appearance is created.This is only part one in discussing with designing to get an optimal web site design part two will look further into web designs and how the technology is changing the web designing landscape.